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    <lastmod>2026-06-04</lastmod>
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      <image:caption>The PR3 Container Design and Performance standard sets durability and material requirements to protect the ability of containers to undergo repeated use and washing while maintaining safety and ability to be reused.  It is recognized by the American National Standards Institute and Standard Council of Canada and represents several years of work by stakeholders across the reusable packaging system.  Download the standard for free</image:caption>
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      <image:caption>PR3 Co-founder &amp; Director Amy Larkin gave a TED talk at MIT on designing the un-throwaway world. We know this is possible and the PR3 Standards are the blueprint for interoperable reusable packaging infrastructure. This is a system change that will transform environmental impact and create new pathways for growth. Watch the recording.</image:caption>
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      <image:caption>Last year we launched Rebrand Reuse, an initiative to find the universal symbol for reuse. After nearly 250 submissions from across the globe, an international review, consumer research, and a legal evaluation, the icon of the future is here.  A universal icon for reuse is here, and with it a greener, cleaner future.  Learn more.</image:caption>
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  <url>
    <loc>https://www.pr3standards.org/global-plastic-treaty</loc>
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    <lastmod>2026-03-17</lastmod>
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    <loc>https://www.pr3standards.org/pr3-washing-standard</loc>
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    <lastmod>2026-02-18</lastmod>
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    <lastmod>2026-01-27</lastmod>
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    <loc>https://www.pr3standards.org/glossary</loc>
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    <lastmod>2026-03-17</lastmod>
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    <loc>https://www.pr3standards.org/news-and-upcoming-events</loc>
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    <lastmod>2026-06-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/957b57ad-14bf-46af-8233-6565a2666f8c/Website+Event+Images.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>April 2026 - PR3 Standards recommended in the Refill &amp; Reuse Systems Handbook developed as part of the Plastic Reboot Programme.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/eca4b258-4624-49dc-ae08-17d05e65a57b/Trellis.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>March 2026 - PR3 Standards named a key climate and nature standard of 2026. PR3: The Global Alliance to Advance Reuse, and CSA Group are collaborating to write six standards to support reusable packaging systems around the world.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/92bbceba-389a-4f39-9655-caa8fe25b449/18.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>November 2025 - PR3 takes to the TEDx stage to share how reuse actually helps manage many of the uncertainties of global commerce. Reuse avoids tariffs, localizes and secures unpredictable supply chains, and future-proofs capital investments designed for the single-use economy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/b943b5c3-a883-4f09-add8-6d81d67635fe/17.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>September 2025 - PR3’s washing standard, designated as an American National Standard, is the first specifically created for reusable packaging operations to help ensure their safety, consistency, interoperability, and effectiveness. It offers food service inspectors a comprehensive checklist of what to look for when inspecting washing facilities for reusable packaging.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/4ddd655c-ef88-470a-85cc-a69bedbc7d12/13.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>September 2025 - Standards will play an essential role in implementing the PPWR’s goals, such as establishing requirements for reusable packaging. PR3 Co-founder and Technical Director, Claudette Juska shared best practices and standards development updates during a discussion on increasing reuse.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/01e83729-e86b-4d4b-88b3-7654e3059daa/12.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>July 2025 - Amy Larkin, PR3 Director, publishes piece in the Economist titled "Designing the un-throwaway world"</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/d1a509ef-2689-4f74-9f29-4d89bc086af5/19.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>July 2025 - This binational standard, recognized by both the American National Standards Institute and the Standards Council of Canada, provides clear requirements for reusable container washing facilities to help ensure safe and consistent practices across reuse systems.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/1abc541f-7109-4be0-88c4-755e57d49da3/16.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>July 2025 - The Global Plastics Treaty offers an important opportunity to prioritize reuse as a climate and waste solution. We envision a future where, once again, reuse is the norm and the treaty could offer a mechanism to help make this a reality.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/0d4a84c5-caa6-4879-934b-dff4bf929da1/Images+for+News+%26+Events+page+on+website.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>June 2025 - PR3 Director and Co-Founder Amy Larkin spoke at SxSW on the ultimate design challenge: creating a system and symbol fore reuse that inspires and accelerates the shift away from single-use packaging — reinventing our economy for the 21st century.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/a4ea7618-dc70-4a8e-a58f-75899ee3d02a/Images+for+News+%26+Events+page+on+website+%281%29.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>May 2025 - Reuters publishes piece by PR3 on the business need for reuse.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/9ffaea1c-cecc-4260-8565-cf38ad1267ef/14.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>May 2025 - PR3 joined a panel on to discuss how digitally connected, innovative packaging solutions can enable effective reusable systems at scale.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/417de1c5-012b-493a-9e2a-efa28cbe9a3c/11.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>March 2025 - PR3’s Global Standards Panel launched Rebrand Reuse, a global design initiative, to create a standard reuse symbol: the icon of the future.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/07211a36-a81d-4b67-be64-0ac5b85629c7/20.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>November 2024 - PR3 Director joined panel on Reuse Consortiums at the Sustainable Packaging Summit.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/93a3dc97-ff16-4c37-a170-9b4f124a5708/9.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>November 2024 - PR3’s work to advance reuse standards is highlighted in the Ellen MacArthur Foundation's Global Commitment Progress Report as a key initiative needed to overcome hurdles to scaling reuse.</image:caption>
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      <image:title>News &amp; Events</image:title>
      <image:caption>September 2024 - PR3 Co-Founder and Director Amy Larkin has been named a Grist 50 Fixer.</image:caption>
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      <image:title>News &amp; Events</image:title>
      <image:caption>September 2024 - The PR3 Reusable Packaging Systems Standards are a key recommendation in the ANZPAC report. The report recommends utilizing the PR3 standards to ensure measurement and evaluation efforts are rigorous and industry aligned.</image:caption>
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      <image:title>News &amp; Events</image:title>
      <image:caption>July 2024 - PR3 wins Phase 1 &amp; 2 of the Department of Energy's Re-X Before Recycling prize for our work creating standards for reusable packaging systems and blueprint for the world’s multi-use economy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/681e9593-863e-4cae-8fa6-2d120eb56a6b/6.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>July 2024 - PR3 is a proud Leadership Advisory Board Member and contributor to the Green Sports Alliance’s Reuse Playbook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/6293c054-4611-4319-b97f-ee1721e7de63/5.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>May 2024 - PR3 joined a panel on Finding Harmony with Reusable Packaging Standards to share best practices and provide guidance on maximizing the effectiveness of reusable packaging for a more circular packaging system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/a80bc27f-e051-4de2-a3a7-faa827ae82c8/bi-National+development.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>April 2024 - PR3 enters formal agreement with the CSA Group to develop the PR3 standards bi-nationally in the U.S and Canada. The standards will lay the foundation for a transition to standardized, interoperable reuse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/1ef8760c-0b55-4263-b7ea-5c89722ae6d0/4.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>April 2024 - Reuse must be a central part of the Global Plastics Treaty. PR3 attends INC-4 in Ottawa to encourage the draft text to include reuse targets and standardized product design to reduce plastic demand and increase reusability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/7a92d06c-aa9d-43c5-b672-71b6dcc7baae/3.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>April 2024 - PR3 presented "Standards Touch Everyone: Innovations to Broaden Inclusion in Standards Setting" - a framework for enhancing the equity of standards development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/9f8519ed-86a8-4917-b055-f02bc11fc51e/2.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>March 2024 - PR3 joined a panel on Scaling Reuse in Cities and Events at the WWF Plastic Policy Summit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/493ae840-d0ff-4146-92d3-55eeae0eb628/Images+for+News+%26+Events+page+on+website.png</image:loc>
      <image:title>News &amp; Events</image:title>
      <image:caption>February 2024 - PR3 hosted at the 6th session of the United Nations Environmental Assembly UNEA-6 in Nairobi</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pr3standards.org/pr3-containers-standard</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
  </url>
  <url>
    <loc>https://www.pr3standards.org/pr3-certification</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/30ba83eb-f9d5-4ad0-ad8f-94f37159dde5/Certification+Mark.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/619fb886-66ea-4880-8217-44f3e20368f4/ROSE+BLACK_transparent+background.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.pr3standards.org/wash-facility-certification</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-21</lastmod>
  </url>
  <url>
    <loc>https://www.pr3standards.org/pr3-labeling-standard</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.pr3standards.org/global-reuse-symbol</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/b62648ae-98c2-4959-8bdf-c5536fc4f766/RE-10019+-+BLACK.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/b62648ae-98c2-4959-8bdf-c5536fc4f766/RE-10019+-+BLACK.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/97b6605d-53fd-4ee6-b2e5-de94778d9636/REUSE+SYMBOL.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/bec3b1df-e6e9-4ab0-8add-b10fac628559/RE-10019+-+WHITE.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/bec3b1df-e6e9-4ab0-8add-b10fac628559/RE-10019+-+WHITE.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.pr3standards.org/the-reuse-symbol</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/62ea1d92-dba1-43df-9cfe-c9051d1874ef/REUSE+SYMBOL.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/59b1516e-1ea4-43d5-9e69-9d179677550e/Symbol+Map_6.10.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/329b5535-58ba-4e9f-9c87-853a9d08906d/washing+facility.jpg</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/c63bca43-7cad-4c46-a232-fb05baa9e54a/social+on+phone.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/e7e4800e-e7d9-4c77-b824-05b0c87bdd5e/sandwich+board.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/3b6b28af-8566-406f-8fd0-33b3f5bcb01b/reuse+composite+shot6.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.pr3standards.org/reuse-symbol-press-release</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/22a3d576-79df-4b43-b4ce-8a3629f7563e/Screenshot+2026-06-19+150348.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>“They [Epigrama Studios] wanted the reuse mark to read as an invitation instead: the visual equivalent of weʼre in this together.ˮ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/59017e58-c116-40d8-a1ff-6f0933ce7bc1/Forbes.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>“We anticipate reuse is going to be very desirable, and this new symbol is going to be seen around the world. Culture changes everything and I hope it comes to be a beacon for thinking ‘there are solutions out there’ and ‘we can fix stuff’.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/c3cc62fd-d5b2-4574-9c50-a163435ba079/Packaging+Dive.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>“I think it [the symbol] can stand for the next wave of global commerce that’s less wasteful and has single use in the rearview mirror.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/5778deb1-b6bc-4df9-91d2-6e358031f521/Packaging+Europe.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>“...the launch comes amid global pressure to tackle the plastic and climate crises and growing recognition that the scale of the problem cannot be saved by recycling alone.ˮ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/738cc800-c8a9-4da9-b664-423092f88479/Trellis.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>“The new mark creates a unifying visual language for reuse systems. Designed with bold simplicity in mind, it balances uniqueness with a strong visual signal to reuse.ˮ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/055ae817-6f35-4af8-845d-d69688248e21/edie.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>“For reuse to succeed, people need clear, consistent cues that make participation feel intuitive and convenient.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/39d95044-4d0f-4551-9d12-4964aee2020c/Packaging+Gateway.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>"The launch reflects wider policy and industry efforts to expand reusable packaging as part of the global transition towards a circular economy."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/e02a4e14-1165-4ffc-bec2-2f6c8c89edbb/Yahoo+Finance.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>“Coupling this new visual marker with robust global standards will address some of these shortcomings, plus build trust, understanding and adoption among consumers.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/e3855d84-385b-45ea-8c81-e7fb4902e670/BusinessGreen.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>"With consistent use, this symbol can make the identification of reusable products much easier across sectors and regions, and support the scale-up of reuse systems."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/3d1ddf30-9e8c-45b2-97b6-c210042a3d4a/Waste+Advantage.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>"We wanted to create a symbol that communicates return, continuity and circulation – something simple enough to travel globally, but meaningful enough to represent a new relationship with materials and waste. The symbol understands time not as a straight line, but as a spiral: returning, restoring and beginning again.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/3a2cf066-ecda-4ee0-b702-bbc34a662247/Circular.png</image:loc>
      <image:title>Reuse Symbol Press Release</image:title>
      <image:caption>"We wanted to create a symbol that communicates return, continuity and circulation – something simple enough to travel globally, but meaningful enough to represent a new relationship with materials and waste.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66b0e66e0e93f74bb7dc5618/6e466b3a-1b54-4aa2-bd88-2c11636a6356/REUSE+LOCKUP-INLINE.png</image:loc>
    </image:image>
  </url>
</urlset>

